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Glossary

Taxonomy for the Glossary module

Captcha

Captcha is software that protects website forms against automated spam by generating tests which are machine-unfriendly but which humans can easily solve while submitting the form. We can't guarantee perfect spam protection, but a Captcha combined with a contact web form will dramatically reduce the incidence of spam, compared to an email link. And if you're wondering, Captcha stands for Completely Automated Public Turing Test To Tell Computers and Humans Apart.

Content management system

A content management system (CMS) is an online application that will allow anyone (with minimal training) to add, edit and manage content (such as text and images) on a website. The other main benefit of a CMS such as Drupal is that it provides a framework of existing code for web developers, reducing the time and cost of building feature-rich websites.

Synonyms: CMS, content management systems
Design revision

At Rees Media, we pride ourselves in our top-class designs, but everyone has different tastes, so we include a number of free design revisionsAt Rees Media, we pride ourselves in our top-class designs, but everyone has different tastes, so we include a number of free design revisions (depending on the package). Each free design revision can include any number of changes to a mockup design supplied by Rees Media, as long as each revision's changes are included in the one briefing from the client, during the design stage of the development process. (depending on the package). Each free design revision can include any number of changes to a mockup design supplied by Rees Media, as long as each revision's changes are included in the one briefing from the client, during the design stage of the development process.

Synonyms: design revisions
Domain name

A domain name is basically an Internet address. You need to buy a domain name to have a custom web address (eg www.yourdomainname.com) or custom email address (eg youremail@yourdomainname.com). Note that there are rules for acquiring and using domain names, and auDA (the Australian Domain Administrator) sets the policies for com.au domain names. You can purchase a domain name from many service providers, but at Rees Media, we'll provide a free domain name as part of our small business Web hosting service in our website packages.

Drupal

Drupal is a popular content management system (CMSA content management system (CMS) is an online application that will allow anyone (with minimal training) to add, edit and manage content (such as text and images) on a website. The other main benefit of a CMS such as Drupal is that it provides a framework of existing code for web developers, reducing the time and cost of building feature-rich websites.) and framework for building websites. It's the most powerful and flexible of the open sourceOpen source is cooperative method of developing and distributing software. The software is free to use by anyone, and the source code is freely available for any developer to work on. Why give it away for free? Well, collectively, these developers can build sophisticated software, such as Firefox, Apache, Drupal and Linux that can be genuinely competitive with commercial software backed by multinationals. Individually, each developer can use the software to greatly enhance their business. CMS platforms and, due to its popularity, offers many third-party "modules" (extentions) that add extra features such as e-commerce, email newsletters, social networking integration and much more. Drupal is used on thousands of websites by Sony Music, Yahoo, Virgin, Nokia, Symantec and many other businesses and organisations, both large and small.

Google AdSense

Google AdSense is Google's advertising network. By signing up to AdSense, your website will include Google AdWordsGoogle AdWords is a popular method of advertising on Google and other sites on the Google AdSense network. AdWords are, for example, the text ads that appear under "Sponsored Links" whenever you do a Google search, or wherever you see "Ads by Google" on another website. Where your ad appears is largely dependent upon the "keywords" (or topics) that you choose, and you only pay when someone clicks on your ad. We can manage this for you, as part of our additional Internet marketing consulting service, to ensure you get maximum value for money and don't go over-budget. ads that match your site's content. You will earn money whenever visitors click on the ads on your site. If you choose this option, we will integrate the AdSense code onto your website, customise how the ads are displayed and, as part of our Internet marketing consulting option, help you manage AdSense to ensure no inappropriate or competitive ads are displayed.

Google AdWords

Google AdWords is a popular method of advertising on Google and other sites on the Google AdSenseGoogle AdSense is Google's advertising network. By signing up to AdSense, your website will include Google AdWords ads that match your site's content. You will earn money whenever visitors click on the ads on your site. If you choose this option, we will integrate the AdSense code onto your website, customise how the ads are displayed and, as part of our Internet marketing consulting option, help you manage AdSense to ensure no inappropriate or competitive ads are displayed. network. AdWords are, for example, the text ads that appear under "Sponsored Links" whenever you do a Google search, or wherever you see "Ads by Google" on another website. Where your ad appears is largely dependent upon the "keywords" (or topics) that you choose, and you only pay when someone clicks on your ad. We can manage this for you, as part of our additional Internet marketing consulting service, to ensure you get maximum value for money and don't go over-budget.

Google Analytics

Google Analytics is a sophisticated web traffic measurement service provided by Google. It will provide detailed statistics about your website, ranging from the total number of visitors and where they are located, to the best referral websites and most effective keywords in your Google AdWordsGoogle AdWords is a popular method of advertising on Google and other sites on the Google AdSense network. AdWords are, for example, the text ads that appear under "Sponsored Links" whenever you do a Google search, or wherever you see "Ads by Google" on another website. Where your ad appears is largely dependent upon the "keywords" (or topics) that you choose, and you only pay when someone clicks on your ad. We can manage this for you, as part of our additional Internet marketing consulting service, to ensure you get maximum value for money and don't go over-budget. campaign. Google Analytics integration is included as part of our Web Premium package.

Google Apps for Your Domain

Google Apps for Your Domain is a service that allows you use Google's free email service, Gmail, with your own domain nameA domain name is basically an Internet address. You need to buy a domain name to have a custom web address (eg www.yourdomainname.com) or custom email address (eg youremail@yourdomainname.com). Note that there are rules for acquiring and using domain names, and auDA (the Australian Domain Administrator) sets the policies for com.au domain names. You can purchase a domain name from many service providers, but at Rees Media, we'll provide a free domain name as part of our small business Web hosting service in our website packages. , enabling you to have a genuine custom email address. Google Apps offers several advantages over standard POP3POP3, the latest official Post Office Protocol standard, is the technology most commonly used by Internet service providers in connecting customers' email clients (such as Microsoft Outlook) to their service and other Internet users. We can set up POP3 for your domain, so that you have a custom email address to use with an email client. Note that no webmail is included. If you want webmail, our advice is to opt for Google Apps for Your Domain, which we can set up for you as an additional service. email services, including 9GB of online disk space for your email, Google Calendar and other messaging and online collaboration applications. You can access Google Apps using a web browser on any computer, or use it with an email client such as Microsoft Outlook. We can set up Google Apps for you for an additional setup fee, but apart from that, the Standard Edition of Google Apps is free. Alternatively, for an affordable annual fee to Google, you can upgrade to the Premier Edition with 25GB of disk space and other advanced features.

Google Maps

Google Maps is a detailed, worldwide mapping service that will allow potential customers to easily locate and get directions to your office or shop. We integrate Google Maps code into your website as part of our Web Premium package, customising the display of the map and also signing up your business to Google's Local Business Center so even more potential customers can find your business.

Intranet

An intranet is a private website used by organisations to securely share information among staff or add advanced workflow operations, such as forms, or collaboration tools such as project management. An extranet is similar to the intranet except that it extends the private network to external contractors and partners, as well as internal staff.

Synonyms: intranets
Javascript

Javascript is scripting language that allows developers to add more advanced functions to a Web page. It's perhaps best known for adding effects such as fancy images galleries and slideshows, but can be used for much more. Javascript is natively compatible with all popular Web browsers, whereas some other Web languages, such as Flash, require an additional plug-in to be installed. Here are some examples of the scripts that we can include:

Metadata

Web metadata is the hidden data in a web page that contains information used by technology, such as search engines, rather than people. This data can include keywords (important descriptive words or phrases), a web page description and more. Google and other search engines use this metadata when indexing a website for inclusion in searches, and smart use of the metadata description and keywords can significantly improve where your site is listed in searches. However, search engines can also penalise poor use of metadata. Also, other considerations, including your website's actual content, are important factors in your search engine ranking.

Open source

Open source is cooperative method of developing and distributing software. The software is free to use by anyone, and the source code is freely available for any developer to work on. Why give it away for free? Well, collectively, these developers can build sophisticated software, such as Firefox, Apache, Drupal and Linux that can be genuinely competitive with commercial software backed by multinationals. Individually, each developer can use the software to greatly enhance their business.

PayPal

PayPal is the world's most popular online payment system. For Web store owners, offering a PayPal payment option means that you'll be catering for the millions of consumers with PayPal accounts, although you do have a pay a PayPal transaction fee. For most small businesses, we recommend using PayPal's Website Payments Standard option, where your site's shopping cart will link with the PayPal payment system. Buyers can use either a credit card or a PayPal account, but you won't have to worry about security compliance standards or storing customer data – each payment takes place on PayPal's secure pages.

POP3

POP3, the latest official Post Office Protocol standard, is the technology most commonly used by Internet service providers in connecting customers' email clients (such as Microsoft Outlook) to their service and other Internet users. We can set up POP3 for your domain, so that you have a custom email address to use with an email client. Note that no webmail is included. If you want webmail, our advice is to opt for Google Apps for Your DomainGoogle Apps for Your Domain is a service that allows you use Google's free email service, Gmail, with your own domain name, enabling you to have a genuine custom email address. Google Apps offers several advantages over standard POP3 email services, including 9GB of online disk space for your email, Google Calendar and other messaging and online collaboration applications. You can access Google Apps using a web browser on any computer, or use it with an email client such as Microsoft Outlook. We can set up Google Apps for you for an additional setup fee, but apart from that, the Standard Edition of Google Apps is free. Alternatively, for an affordable annual fee to Google, you can upgrade to the Premier Edition with 25GB of disk space and other advanced features., which we can set up for you as an additional service.

Rich text editor

An online rich text editor will allow you easily format web articles via a web form, without having to know how to code. It will allow you to add bold text, italics, Web links and more. Note that due to structure of Web pages, the rich text editor doesn't format the entire web page, just the article itself. Other page elements, such as the header, columns and colours, are pre-formatted by the web designer. However, we do include the ability to add an image into an article or photo gallery (if you choose one of our website packages with this latter feature).

Search engine friendly

Search engine friendly (SEFSearch engine friendly (SEF) means a website has been structured and coded in the best possible way for search engines, so, for example, the site will have no problems being indexed by and therefore searchable on Google and other search engines. Note that SEF is not the same as SEO, which requires advanced optimization techniques and is available as part of our Web Premium package.) means a website has been structured and coded in the best possible way for search engines, so, for example, the site will have no problems being indexed by and therefore searchable on Google and other search engines. Note that SEF is not the same as SEOSearch engine optimization (SEO) refers to the techniques used to improve a website's ranking on search engines such as Google, and therefore increase traffic from the search engines to that website. Note that Rees Media doesn't pretend that we can perform miracles with web traffic or guarantee where your site will be listed in Google searches. You should be wary of anyone who does make SEO guarantees, because there are external factors that can influence search listings and some SEO 'experts' use illicit methods which may ultimately backfire. However, what Rees Media does offer is our expertise in on-site optimization techniques including customising your site's keywords and other metadata., which requires advanced optimization techniques and is available as part of our Web Premium package.

Synonyms: SEF
Search engine optimization

Search engine optimization (SEO) refers to the techniques used to improve a website's ranking on search engines such as Google, and therefore increase traffic from the search engines to that website. Note that Rees Media doesn't pretend that we can perform miracles with web traffic or guarantee where your site will be listed in Google searches. You should be wary of anyone who does make SEO guarantees, because there are external factors that can influence search listings and some SEO 'experts' use illicit methods which may ultimately backfire. However, what Rees Media does offer is our expertise in on-site optimization techniques including customising your site's keywords and other metadataWeb metadata is the hidden data in a web page that contains information used by technology, such as search engines, rather than people. This data can include keywords (important descriptive words or phrases), a web page description and more. Google and other search engines use this metadata when indexing a website for inclusion in searches, and smart use of the metadata description and keywords can significantly improve where your site is listed in searches. However, search engines can also penalise poor use of metadata. Also, other considerations, including your website's actual content, are important factors in your search engine ranking..

Synonyms: SEO
Web standards

To quote the Web Standards Group: "The World Wide Web Consortium (W3C), along with other groups and standards bodies, has established technologies for creating and interpreting web-based content. These technologies, which we call “web standards,” are carefully designed to deliver the greatest benefits to the greatest number of web users while ensuring the long-term viability of any document published on the Web."