Search engine friendly (SEFSearch engine friendly (SEF) means a website has been structured and coded in the best possible way for search engines, so, for example, the site will have no problems being indexed by and therefore searchable on Google and other search engines. Note that SEF is not the same as SEO, which requires advanced optimization techniques and is available as part of our Web Premium package.) means a website has been structured and coded in the best possible way for search engines, so, for example, the site will have no problems being indexed by and therefore searchable on Google and other search engines. Note that SEF is not the same as SEOSearch engine optimization (SEO) refers to the techniques used to improve a website's ranking on search engines such as Google, and therefore increase traffic from the search engines to that website. Note that Rees Media doesn't pretend that we can perform miracles with web traffic or guarantee where your site will be listed in Google searches. You should be wary of anyone who does make SEO guarantees, because there are external factors that can influence search listings and some SEO 'experts' use illicit methods which may ultimately backfire. However, what Rees Media does offer is our expertise in on-site optimization techniques including customising your site's keywords and other metadata., which requires advanced optimization techniques and is available as part of our Web Premium package.